April 2009
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Month April 2009

Backing down from the efficiency cliff.

The same inefficient food supply model proposed in this Grist article by Tom Philpott could very easily be extended towards the entire marketplace of goods and services. Just as it makes more sense for quality food to be produced this way, it makes sense for large swaths of consumer needs to be produced in the [...]

Challenges of aspirational lifestyle branding

This post on Off the Cuff , and this response on Name Development got me thinking about the issues of aspirational branding when it comes to developing clothes and accessories around bicycling.
Surf and skate have been thoroughly co-opted, as has the preppy New England lifestyle. The lumberjack/outdoorsman theme has been mined deeply as of [...]