A new Italian bicycle manufacturer, Legend, is dual-purposing their showroom to sell other brands related to their core market.
This looks to be a viable trend for premium brands, as also seen at The Stronghold in LA. They carry their own line, but support it with add-on sales of Filson, White’s boots, and other staple heritage brands.
The same concept also plays out well on the web, sell your core product, but support with related items from other vendors.
As department stores suffer from decreased quality of merchandise, premium small retail has a good chance to make up the gap, and bolstering margins with add-on sales is the simplest way to succeed for brand-owned stores.