Over in the bicycle industry, we often refer to the bicycle shaped object or the BSO. You can usually find these hanging out in the big box stores, and often times, at the lower price points at Performance Bike.
After taking a stroll through retail stores this last weekend with my wife, I’ve noticed that [...]
Right now, Made in USA and heritage/heritage-styled brands are cleaning up. From all the reports from Vegas this week, it looks like the trend is over the top, and it’s going to start the long slide down through consumer exhaustion.
The question is, how are we going to move forward without losing the focus on [...]
This post on Off the Cuff , and this response on Name Development got me thinking about the issues of aspirational branding when it comes to developing clothes and accessories around bicycling.
Surf and skate have been thoroughly co-opted, as has the preppy New England lifestyle. The lumberjack/outdoorsman theme has been mined deeply as of [...]