This post on Off the Cuff , and this response on Name Development got me thinking about the issues of aspirational branding when it comes to developing clothes and accessories around bicycling.
Surf and skate have been thoroughly co-opted, as has the preppy New England lifestyle. The lumberjack/outdoorsman theme has been mined deeply as of [...]
Style Savage has a good breakdown on creating a wardrobe to last, and the concepts behind building such a thing.
[A] man’s wardrobe was like a house – he bought pieces of clothing and he maintained them so they would last, shirts were mended and ultimately their character was enhanced.
There’s very little ambiguity about the [...]
Patagonia recently announced that most of their footwear can be resoled by Mountain Soles out of Portland.
Resoling is nothing new to footwear, up until maybe 25 years ago. Shoes now have enough externalized costs that it makes more financial sense to throw them out and buy a new pair whenever the old ones [...]